American Corporation Measuring of Media and Analytics

Question: Describe about the American Corporation for Measuring of Media and Analytics. Answer: Introduction comScore is an American corporation that is into measuring of media and analytics by marketing data. It is one of the worlds largest media, advertisement agency and publisher(Score, 2010). It has over 1200 employees and Glan Fulgoni is the CEO of the company. The company was founded in 1999 by Magid Abraham and Gian Fulgoni and has its headquarters based in Reston, Virginia in U.S. The company has faced some serious criticism in reagrds to its data management system and functions. Issues: The key issues faced by the company is in regards to auto software install for its programs that got downloaded across various computers. Systems operated by comScore are prone to security threats as it needs to manage large amounts of data. Data collection and its storage in MIS can sometimes exceed its processing efficiency. Relying on technology can often be fatal to process such large data, within a limited budget. there are often issues related to skill overlap, as changes to current system made more service oriented system architecture(Flosi, 2010). To form a solution to problem teams and employees need to have an understanding regarding whole data collecting and processing system which is often impossible. Another major challenge facing the business is to develop data that is easily understandable or consumable by clients. SWOT Analysis - Threats Analysis The company major threat lies in its inability to measure data and ecommerce statistics apprpriately that is utilized across major ecommerce portal world over(Sullivan, 2006). It has immense capability to capture and store varied data inputs from various computers and search engines used globally. It can effectively monitor traffic flows to enable calculations in media data analytics. Thereafter to process the same to yield data generated for selling to customers online. But its highly effective MIS to capture various forms and types of data is not able to generate exact data that can be utilized by companies. The total ecommerce flow that converts into tangible business is particularly low compared to the number of visitors. comScore can suitable calculate and develop estimate that vary from calculations of total sales generated. Hence, it has a major competitive disadvantage over its competitors in terms of data analysis and analytics capabilities. Recommendation and Conclusion comScore business can generate more values for its customers by providing crossed value platform for its employees to enable broader range of understanding. The company also needs to devise ways and means by which the data it generates is easily consumable by clients and is useful. References Flosi, S. L. (2010). comScore releases April 2010 US online video rankings. . Press release. com-Score. https://www.comscore.com/Insights/Rankings/comScore-Releases-February-2016-US-Desktop-Online-Video-Rankings Score, C. (2010). Global Search Market Grows 46 Percent in 2009. https://www.comscore.com/Insights/Press-Releases/2010/1/Global-Search-Market-Grows-46-Percent-in-2009?cs_edgescape_cc=IN Sullivan, D. (2006). comScore Media Metrix search engine ratings. . Search Engine Watch, 21.